Before the formal invitation, there is the save-the-date. It is a simple message that says: we are getting married, and we want you there, so please keep this date free. For couples planning a destination wedding, a wedding during a busy holiday season or a ceremony that guests must travel abroad to attend, a save-the-date can be the difference between a full hall and a half-empty one. Here is how to get it right.
What it is and when to send it
A save-the-date announces the wedding date and location before the full invitation, giving guests time to plan. For local weddings, six to eight months ahead is common. For destination weddings, send it nine to twelve months ahead. Only send save-the-dates to people you are sure will be invited. Once someone has one, they expect an invitation.
Include your names, the date, the city or venue, and a note that a formal invitation will follow. If you have a wedding website, add the link so guests can find travel details.
Printed, digital and video
Printed cards feel formal and can be kept as keepsakes, but they cost more and take longer. Digital save-the-dates sent by email or WhatsApp are fast, cheap and popular, especially for guests abroad. Short videos featuring the couple have become popular on social media. Many couples use engagement photos on their save-the-date. Use colours or styles that match your wedding theme, if you have one.
For guests travelling from abroad, include a reminder to check passports and visas early. Track who has received a save-the-date to avoid missing anyone when invitations go out.
Being sure of the date and wording
Do not send save-the-dates until your venue is confirmed. Keep the wording short and warm. A line such as “We are getting married. Please save the date” followed by your names, the date and the city is enough. Add “Formal invitation to follow” at the bottom. Tell parents and close relatives in person or by phone before the save-the-date goes out, so nobody hears the news from a group chat.
The save-the-date is often the first time friends hear the news in writing. Many guests put it on the fridge, and it stays there until the invitation arrives.
